Tropicana Student Living Rolls out a New Name and Look

Santa Barbara, CA – October 9, 2013Tropicana Student Living, a local Santa Barbara student housing organization, unveiled a new name and look this week, changing their name from Tropicana Student Housing to Tropicana Student Living.

“We feel that the name Tropicana Student Living better aligns with our mission and identity,” said Dave Wilcox, Executive Director. “We are very proud of the superb undergraduate living experience that we deliver to our residents with our extensive residential life program, tropical-themed communities and dedicated staff.”

Committed to supporting local students in their quest for independence and academic success, Tropicana communities provide college students with flexible rooming options, meal plans and professional staff to ensure a successful transition from home to independent college living. In addition to providing an environment that supports academic success, Tropicana sponsors social, educational, and recreational events, creating an enriching overall college living experience.

For the rebranding project, Tropicana turned to Kosaka Design. “The new Tropicana Student Living brand embodies those special years as a college student,” said Wayne Kosaka, Creative and Brand Director. The bird of paradise flowers forge a home that symbolizes living, support and sustenance that reflects Tropicana Student Living’s reason for being.

Pictured Above: Tropicana Student Living Residence Life Team for the 2013-2014 academic year in their staff shirts featuring the new Tropicana Student Living logo.

About Tropicana Student Living

Tropicana Student Living offers residence hall and apartment living to more than 1,000 students attending the University of California at Santa Barbara (UCSB) and Santa Barbara City College (SBCC). Tropicana Gardens Residence Hall provides SBCC community college students with a traditional college residential living experience; Tropicana Del Norte Residence Hall caters to UCSB students with suite style-living and is the Official Student Housing Sponsor of UCSB Athletic and Tropicana Villas (formerly known as Villas at Tropicana) is an apartment community for upperclassmen. All communities welcome international students studying in Santa Barbara. In the summer months, Tropicana Student Living hosts more than 90 summer camps and conferences and is the home of Michael Jordan’s Flight School. For more information please contact Dave Wilcox, Executive Director at (805) 968-4319 or

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